Essentials of Fundraising
- The process of choosing a new CRM system
- Strategies and metrics in modern fundraising
- Measuring and optimising supporter engagement
- The opportunity is there
- The promise and the reality of marketing automation
- A new way of looking at engagement
- The changing landscape
- Donor journeys that build lifetime value
- The key principles of successful supporter engagement
- The 5 essential areas for successful fundraisers
- Using vega attributes to optimise your data
- What is vega?
- Creating a winning campaign using vega
- How to use dynamic content in your email to engage your supporters