It is very important that you maintain and 'clean' your email lists to ensure you don't send emails that bounce or drop consistently, as these will affect your sender reputation.
Your sender reputation is based on all emails sent by your domain from vega. This means that if you have a lot of emails bouncing or being dropped on a regular basis, other successful emails are likely to be delivered to junk/spam folders because of this.
After every email campaign, you should be checking your bounced emails, dropped emails, and invalid emails.
Cleaning Bounced and Blocked Emails
Bounced and dropped emails do not necessarily mean they will not be successfully delivered next time but they should always be checked after each campaign.
A common reason for an email to bounce is an unrecognised email address due to a spelling mistake. These can normally be seen easily just by scanning your eye over the bounced email list from each email campaign. The contact email can then be updated and will be able to deliver the email successfully next time.
Common spelling errors:
@extra instead of @xtra
.con instead of .com
@gmail.co.nz instead of @gmail.com
Correcting these errors not only improves your sender reputation but ensures you are communicating with all available contacts in your database, enabling you to improve email conversion rates.
You can easily create a list of bounced and dropped emails after each email action.
From the campaign metrics, go to the Population Activity tab and select Bounces and Dropped from the filter options on the right-hand side:
These contacts can then be added to a list.
If you add bounced emails to a new list each time, these can be checked if a contact has bounced in the last 3 campaigns then it is safe to say further emails will not be delivered and they may be harming your sender reputation.
In the custom query tool, use the Lists tab to add the last 3 bounce lists as Include Only. This will give you results for any contact that has appeared on all 3 of these lists who needs to have their email address updated to remove the Primary check.
Please sign in to leave a comment.